Global expansion, in numbers.

KOKUYO, together with Lingble, launched cross-border e-commerce and started a D2C business targeting overseas markets. From the second year onwards, while pre-orders for the "Jibun Techo" planner drove growth, the next challenge became how to increase sales outside of the pre-order season.

KOKUYO and Lingble continued to expand content, run campaigns, implement influencer strategies, and strengthen search traffic to increase the number of products chosen throughout the year. As a result, "WP Fine Writer" grew into a new hit product, creating a structure that generates sales even outside of the Jibun Techo season.

Off-season sales from February to July 2026 were 310% of the same period of the previous year, and the average order value was 130%.

In search engine optimization (SEO) strategies, 32 SEO articles published between May 2025 and August 2026 accounted for 12.3% of the site's overall search results, functioning as an entry point to a segment of the audience unfamiliar with the brand, a group that might be difficult to reach through product pages alone.

Based on sales performance and customer data gained from cross-border e-commerce, KOKUYO is moving to the next stage of acquiring local inventory. Lingble continues to support the development of a global e-commerce platform that provides a more locally tailored purchasing experience.

TIEMCO, in collaboration with Lingble, launched a global e-commerce site and started a D2C business targeting 39 countries.

After the site's launch, orders were received from customers in 29 countries. This expanded contact points with customers worldwide, where direct delivery was previously difficult, and built a global sales foundation.

Lingble not only supported the launch of the e-commerce site but also provided continuous support afterward. Working with TIEMCO, they expanded site content, launched new products, planned and implemented seasonal campaigns, and continuously improved the e-commerce site, building a network of initiatives to effectively communicate the brand and products to overseas customers.

As a result, sales reached 306% of the comparison period over six months with virtually no advertising expenditure.

Lingble's support for TIEMCO's global D2C business growth goes beyond simply building an overseas e-commerce site; it continues to support growth through ongoing improvements and strategies after launch.

HAKU had a loyal following in Japan but no international sales channel. Attempts at cross-border e-commerce had been blocked by language barriers, payment friction, and logistics complexity.

Lingble built a global EC store that preserved the brand's aesthetic identity. We handled multilingual content, localised payments and currencies, and executed a combined SNS and SEO marketing strategy to rapidly build international awareness.

Global revenue reached 524% of the previous year within the first year of launch. Conversion rates reached 487% of the prior level, with sales achieved across 12 countries in North America, Europe, and Asia.

SWANS is a household name in Japan for swimming goggles and sports sunglasses, but was virtually unknown globally. Paid advertising was underperforming, and international revenue had plateaued.

Lingble conducted market-by-market research and executed an organic Reddit community strategy, optimised paid social campaigns, and built an English-language SEO content programme. The full purchase experience was localised for key markets.

Revenue reached 527% of the comparison period and conversion rates reached over 2,800% of the prior level. ROAS reached 520%, establishing a sustainable international revenue model.

DENIMIO launched with a mission to bring premium Japanese denim to international customers — but from a standing start with zero global brand recognition. Reaching the niche denim enthusiast community efficiently was the core challenge.

Lingble supported the global EC infrastructure from day one. We executed organic outreach into Reddit and international denim communities, designed a content-driven marketing strategy, and optimised logistics for international fulfilment.

As a result, revenue now stands at 1,600% of its level when Lingble's support began, with a 650% ROAS. Having shipped to 170 countries, DENIMIO is now an established global brand for Japanese denim enthusiasts worldwide.

BIG JOHN implemented Lingble in March 2025 to grow its global e-commerce business.

Before implementation, the focus was primarily on translating information intended for the Japanese domestic market into English, and the product presentation, sizing information, and UI/UX optimization were insufficient for overseas customers. Furthermore, limited data on overseas customers made it difficult to conduct promotional activities that captured market-specific demands.

Lingble analyzed customer behavior and market trends, clearly identifying values of high interest overseas, such as "Made in Japan," "Japanese Denim," "Brand History," and "Kojima." Continuous improvements to the site's UI/UX, combined with banners, videos, blogs, newsletters, PPC advertising, and initiatives with KOLs and denim communities, are expanding touchpoints with new customers.

In terms of operations, the implementation of the logistics support service "Lingble Link" reduced manual tasks such as order management and shipping label creation. This streamlined workflow brought working hours to approximately 50% of the previous level.

In parallel with these initiatives, sales expanded, with cumulative sales from March to August 2026 at 360% of the same period of the previous year, and sales for August 2026 alone at 390% of the same month of the previous year.

Our partner's global e-commerce business relied heavily on discounts as a sales-boosting strategy, resulting in a failure to adequately communicate the appeal of the brand and products.

Therefore, Lingble proposed a shift from relying on short-term discounts to a system that continuously increases sales based on brand value and content, and led the review of their marketing strategy and communication.

As part of this initiative, Lingble introduced Tsuro-san, the AI it develops, in April 2026. Working from brand guidelines and product information, Tsuro-san and the Lingble team produced landing pages, banners, and advertising copy, creating an environment for quickly and consistently disseminating brand messages.

By streamlining content creation, the launch and improvement cycles of initiatives were also accelerated. This allowed more resources to be concentrated on strategy and performance improvements, leading to an overall improvement in marketing efficiency.

As a result, the company shifted to a sales growth strategy that didn't rely on discounts, with overall site sales at 147.6% and orders at 137.1% of the same period last year.

In advertising operations, improvements to content and messaging, along with continuous optimization, held marketing costs to 34% of the previous year while expanding sales. Blended ROI improved from 0.71 to 3.05, reaching about 430% of the prior level. On specific social media advertising platforms, advertising costs were held to approximately 26% of the prior level while conversions reached 250%.

By combining the Lingble team's strategic review with content creation and operations made more efficient by Tsuro-san, the company is shifting from a marketing approach focused on "selling through cost and discounts" to one that "sells by communicating the brand's appeal."

The brand implemented Lingble in August 2025, beginning its efforts toward full-scale growth in global e-commerce.

Before implementing Lingble, the brand used a cross-border e-commerce service that acted as an overseas purchasing agent, making it difficult to obtain detailed data on overseas customers and resulting in a challenge in fully understanding "which countries and regions have actual demand." Furthermore, there were constraints on pricing and language settings for each country, making it difficult to conduct detailed e-commerce operations tailored to each market.

After implementing Lingble, a global e-commerce environment independent of the Japanese domestic site was established. Supporting three languages, sales countries have expanded since launch, achieving sales results in 13 countries, including not only Asia, where the brand has many fans, but also Europe and North America. By visualizing customer data and country-specific purchasing trends, more flexible localization, including market-specific pricing and language support, has become possible.

In addition, a system was built to integrate inventory data, order data, shipping processing data, and return processing data with the brand's core system. This enabled rapid inventory information synchronization, efficient order processing, and handling of shipping and returns, resulting in a smooth operational system connecting the global e-commerce site with internal systems.

In marketing, we continuously optimized PPC advertising while analyzing demand and performance in each country. We consistently maintained a ROAS of over 300%, leading to efficient customer acquisition and sales growth.

Through this data-driven approach, combining market-specific localization, system integration, and performance marketing, the global site has grown steadily. In August 2026, two years after implementing Lingble, sales increased by approximately 344% compared to the same month of the previous year, approximately 340% of August 2025.

The brand has run its global e-commerce store together with Lingble. Beyond product features and price, the work focuses on conveying the brand's background to overseas customers — indigo dyeing, fabric woven on vintage shuttle looms, and craftsmanship by Japanese artisans.

Lingble designed touchpoints with readers who already care about the brand, such as online communities of denim enthusiasts and overseas media. Rather than adding generic SEO articles, it communicated why the brand is chosen, in context.

Traffic from searches that name the brand subsequently reached 123% of the preceding six months and 118% of the same month of the previous year. Six years after the global store launched, growth continues: revenue for the most recent six months was 151% of the comparison period.